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스마트 미디어 경쟁상황 평가체계 연구
제목 스마트 미디어 경쟁상황 평가체계 연구
저자 곽동균 ·강준석· 황유선· 박희영· 이미라 조회 6930
게재지 정책연구 권호 정책연구 14-37
언어 Kor 페이지 1-137 (총 137 pages)
PDF pdf열기스마트 미디어 경쟁상황 평가체계 연구 발행일 2014.11.30
분류정보 통신 > 통신정책
방송 > 방송정책
1. 제 목
스마트미디어 경쟁상황 평가체계 연구
2. 연구 목적 및 필요성
국내에서는 아직 스마트미디어 시장이 성장 초기여서 뚜렷한 경쟁 이슈가 제기되고 있
지는 않지만 앞으로 관련 이슈 평가 필요성이 커질 가능성이 높아 스마트미디어 시장 경
쟁상황 평가 방법론에 대한 선제적 연구가 필요한 상황
이에 스마트미디어 시장에 대한 경쟁상황 평가를 위해서는 스마트미디어 시장 활성화가
방송시장의 경쟁상황에 미칠 수 있는 영향에 대한 체계적인 분석을 위한 방법론 연구 및
효율적 평가를 위한 제도 개선 방안 도출이 요구됨
3. 연구의 구성 및 범위
- 경쟁상황 평가 관점에서 스마트미디어에 대한 개념과 정의
- 스마트미디어의 국내외 현황과 제도화 사례
- 스마트미디어 경쟁상황 평가의 의의 및 평가 관련 주요 이슈
- 현실적인 스마트미디어 경쟁상황 평가를 위한 방법
- 요약 및 결론
4. 연구 내용 및 결과
스마트미디어에 대한 개념
- 본 보고서에서는 스마트미디어를 기존 미디어의 진화로 이해하고, 그 진화가 주로 콘
텐츠의 차별성에서 온다고 간주
- 스마트미디어에 대한 다양한 개념 중 현실적으로 경쟁 이슈를 발생시킬 수 있는 협의의
스마트미디어라 할 수 있는 OTT 비디오 서비스에 대한 경쟁상황 평가 방안을 제안
스마트미디어 국내외 현황
- 미국을 비롯한 주요국의 OTT 동영상 서비스 산업현황 및 관련 제도화 현황 검토
스마트미디어 이용 현황
- 1, 2차 설문조사를 통해 이용자들이 스마트미디어를 어떤 양상으로 이용하고 있는지를
조사 분석해서 제시
경쟁상황 평가 방안
- 먼저 경쟁상황 평가 시행 배경과, 평가 대상 이슈를 선별해 보고, 이에 따른 평가 지
표를 검토
- 이후 현실적인 경쟁상황 평가 시행 방안을 시기별로 단계적으로 구분해서 제시
결론 및 시사점
- 자료 획득 체계 구축과 연계한 단계적 시행 방안 제언
5. 정책적 활용 내용
본 과제는 정부가 스마트미디어에 대한 시장동향 분석을 실시하는 데 있어 방법론으로
활용될 수 있음
6. 기대효과
스마트미디어에 대한 경쟁상황 평가방법에 대한 제안을 통해 향후 방송시장 경쟁상황
평가에 대한 반영 방안을 제안하고, 향후 시장동향 분석을 위한 체계 마련에 기여
목 차
요약문 ·····························································································································ⅸ
제 1 장 서 론 ··················································································································· 1
제 1 절 연구의 배경 ····································································································· 1
제 2 절 연구문제와 구성 ······························································································ 2
제 2 장 스마트미디어와 방송 ·························································································· 4
제 1 절 방송정책 관점에서 본 스마트미디어의 정의 ·················································· 4
1. 스마트미디어와 기존 미디어의 구분 ····································································· 4
2. 경쟁상황 평가 측면에서 본 스마트미디어 ····························································· 9
3. 스마트미디어, N스크린, 그리고 OTT ·································································· 13
제 2 절 스마트미디어와 기존 방송시장과의 간섭 ····················································· 15
제 3 장 스마트미디어 국내외 현황 ··············································································· 19
제 1 절 스마트미디어 산업 현황 ················································································ 19
1. 우리나라 ··············································································································· 19
2. 미국 ······················································································································ 22
3. 그 외 국가 ············································································································ 28
제 2 절 주요국의 스마트미디어 제도화 동향 ···························································· 33
1. 미국 ······················································································································ 33
2. 영국 ······················································································································ 45
3. 일본 ······················································································································ 72
4. 중국 ······················································································································ 73
5. 우리나라 ··············································································································· 75
제 4 장 스마트미디어와 방송미디어와의 관계 ······························································ 77
제 1 절 실증 조사 결과 및 분석 ················································································ 77
1. 조사개요 ··············································································································· 77
2. 조사 결과 ············································································································· 78
제 5 장 스마트미디어 경쟁상황 평가방안 ····································································· 91
제 1 절 스마트미디어 경쟁상황 평가의 필요성 및 이슈별 평가 지표 ······················ 91
1. 기존의 경쟁상황 평가 도입 배경 ········································································· 91
2. 스마트미디어 경쟁상황 평가의 필요성 ································································ 91
3. 스마트미디어 시장의 획정과 지배력 평가 ··························································· 93
4. 스마트미디어의 기존 방송시장에 대한 영향 ······················································· 94
5. 지배력 전이 문제 ································································································· 97
제 2 절 스마트미디어 경쟁상황 구체화 방안 ···························································· 99
1. 스마트미디어 경쟁상황 평가의 목표 ··································································· 99
2. 경쟁상황 평가 초기 시행 방안 ·········································································· 101
3. 경쟁상황 평가 중기 시행 방안 ·········································································· 104
4. 스마트미디어 성숙기의 경쟁상황 평가 방안 ····················································· 106
제 6 장 결론 및 시사점 ······························································································· 107
제 1 절 요약 및 결론 ······························································································· 107
제 2 절 연구결과의 함의 및 향후 제언 ··································································· 108
참고문헌 ······················································································································· 111
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