KISDI will hold the 9th Korea Media Panel Academic Conference on September 3
Jointly organized by KISDI, the Korean Association for Broadcasting & Telecommunication Studies, and the Korean Association for Survey Research
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Results of research on the raw data collected via the Korea Media Panel Surveys.
A total of 18 treatises will be presented, including 15 general papers and 3 award-winning theses from graduate students.
Researchers from fields as varied as communication sciences, economics, business management, and statistics are expected to participate.
Presentations on multiple perspectives of the media sector and the results of validation research on the subject matter.
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The principal subjects of the 5 sessions
▲ Use of Media and Psychology ▲ Media Market and Consumption Patterns ▲ Media User Characteristics by Group ▲ Statistical Approach to Media Data Analysis ▲ Top Theses from Graduate Students.

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□ Date: 2021.09.03 (Friday) 9:00～17:45
□ Venue: Geogmungo Hall C, The-K Hotel in Yangjae-dong, Seoul
□ Organizers: Korea Information Society Development Institute, Korean Association for Broadcasting & Telecommunication Studies, Korean Association for Survey Research
※ Members of the general public can participate through the online live streaming of the event.

On September 3, the Korea Information Society Development Institute (KISDI, President Kwon Ho-Yeol) will hold the 9th Korea Media Panel Academic Conference at the The-K Hotel in Yangjae-dong, Seoul.

The Korea Media Panel Academic Conference is a conference at which raw data originating from the Korea Media Panel Survey (launched in 2010) are provided to people from academia, research institutes, industry, and policy authorities and the results of the related research are shared. This year’s conference is the ninth such conference to be held.

The Korea Media Panel Survey is a government-sanctioned statistical survey undertaken to determine how the consumption of media contents by households and individual members of households changes in the medium to long term amid the rapidly changing media environment. The Korea Media Panel Survey has been conducted every year since 2010, making this year’s survey the twelfth survey. As South Korea’s only panel survey for the media sector to investigate changes in the media usage patterns of identical households and individuals, the Korea Media Panel Survey has accumulated a body of data that is invaluable to domestic and foreign researchers who study broadcasting and media.

At this year’s conference, a total of eighteen treatises were presented, including fifteen general papers and three award-winning theses from graduate students. Researchers from such fields as communication sciences, economics, business management, and statistics participated in the discussions in order to give presentations on multiple perspectives of the media sector and the results of validation research on the subject matter.

The presentations were divided into five sessions based on the subject matter of each treatise: ▲ Use of Media and Psychology ▲ Media Market and Consumption Patterns ▲ Media User Characteristics by Group ▲ Statistical Approaches to Media Data Analysis ▲ Top Theses from Graduate Students.

As a side note, members of the general public can participate by viewing the live streaming of the event (to prevent the spread of Covid-19). The live streaming will be available through ‘http://mediapanel.mlive.kr/login.php’.