목차

This study aims to explore the influence of individual characteristics such as demographic factors and digital competence on the adoption of intelligent information technology and services. By utilizing data from the “2022 Panel Survey on Intelligent Information Society” conducted by the Korea Development Institute, a total of 5,387 respondent data were used for analysis. The results indicated that males, younger individuals, and those with higher levels of education demonstrated a higher intention to use intelligent information technology and services (e.g., AI algorithms, AR/VR). Individuals with lower levels of education had more experience in using intelligent information technology and services, while there was no significant difference based on gender. In addition, males, younger individuals, and those with higher education levels showed a positive relationship with digital competence. Furthermore, individuals with higher digital competence were more likely to express an intention to use intelligent information technology and services. Moreover, digital competence was found to mediate the effects of demographics on the actual use of intelligent information technology and services. Implications and directions for future research were also discussed.